Other Book Marketing

Ten Tips for a Successful Blog Tour

I’m delighted to be the guest at the popular blog of indie author Joanne Phillips, where I’m sharing my tips for making your book’s blog tour successful.

Joanne’s website is a treasure trove of information on writing and publishing, so I hope you’ll join me there.

Book Blog Tour Tips | Pauline Wiles


Among the tips I’m sharing:

  • Why you need to be clear about your expectations from a book blog tour.
  • The benefits of using a tour coordinator instead of trying to do it yourself.
  • How far ahead of time you need to plan your tour.
  • A good length of tour, in terms of number of stops.
  • How much content to provide to each tour host.
  • What to do after the tour.

Update: is a blog book tour worth it?

Since this guest post was written, I have undertaken tours for my other books and I do still feel they’re worthwhile. However, I now lean toward review-only tours for 2 main reasons:

  • Established book bloggers who commit to a review seem pretty reliable in publishing as agreed.
  • Featured reviews still create some welcome awareness for the book, but reduce your workload in producing original content for every tour stop.

Please check out my full list of book blog tour tips here. If you’ve done a tour for any of your books, I’d love to hear your thoughts.

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2 Comment

  1. Reply
    June 5, 2013 at 5:25 am

    Really enjoyed it honey!

    Great post 🙂


    1. Reply
      June 7, 2013 at 6:08 pm

      Thanks, Vikki, glad it was enjoyable/useful.

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