I know that choosing colors for your website can be daunting. I’ve only scratched the surface of color theory, but if a seasonal angle to your branding and color choices appeals to you, don’t discount winter as being too dull.
One approach is to build a palette from a photo you’re drawn to. I like to pull colors directly from the photo, and then tweak them until they feel appropriate for a practical palette.
For a website you’ll typically need:
- A pale, neutral background color;
- A dark shade for text;
- Two or three accent colors to bring your work, and links, to life. Remember that buttons, in particular, should be easy to spot.
Just as I did for autumn, here are some wintery photos with corresponding palettes, to get you started.
In each case, the photo comes courtesy of Unsplash, and I’ve used palettte.app to show the corresponding colors which would give you realistic options for your website. The “hex” color codes are included, in case you want to use one of these combinations in your own work.
Option 1: #3D3221 ; #948879 ; #E5E5E5 ; #C2C9CF ; #25251C
Option 2: #477085 ; #83163F ; #E9E3E3 ; #9D8C84 ; #143F4E
Option 3: #142948 ; #93C9BB ; #E8EEEF ; #7D8788 ; #225089
I chose images here which step outside what you might think of as “winter” tones, just to show what’s possible using photos as a starting point. The right colors for your brand will depend heavily on what type of business you’re in and what feelings you want to convey.
Personally, I think option 3 is my favorite. How about you?
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