Author Platform Blueprint
Overcome website confusion and marketing tech choices, so you can get your book seen by more of your ideal readers
You've poured months, if not years, into your book, and you know it could have a huge impact, if only it reaches the right people
And a strong author website is the central piece of your powerful author platform
But although you're a talented writer, you weren't born with a mouse in your hand
You’re immensely proud of your book, but when it comes to marketing it online, you’re out of your depth.
You feel lost in a labyrinth of book marketing terms. You'd much rather be writing, than figuring out what all that tech jargon means for you.
Maybe you’re stuck with an author website that you’ve no clue how to update. Somewhere along the way, it became an embarrassing hodgepodge that’s making your book look amateurish.
You’re sick of trying to slog through the tech on your own, with only unhelpful chat robots or random YouTube videos to guide you.
Frankly, you wish someone would just explain your author technology options, and tell you what to choose — in plain English.
Before you embark on a website project, you’d love to feel confident that your time and money will result in an author website that works hard for you.
Whether you have a book launch on the horizon, or you're simply fed up with your current author website technology, let’s cure those book marketing migraines.
It’s time to pause and make a strategic plan for your author marketing tools, personalized for you.
The Author Platform Blueprint is an in-depth assessment of your author aspirations and book marketing goals, resulting in a strategy to:
✓ Reach more readers
✓ Sell more books
✓ Get taken seriously as an author
✓ Achieve the impact your writing deserves
I specialize in websites for authors and business owners who are launching a book. Through this deep-dive blueprint process, I’ll identify your opportunities, save you from costly author platform mistakes, and specify the tech that will set you up for results.
Once you have your Blueprint, you have the choice to implement this strategy on your own, with me, or with another service provider.
Do any of these apply to you?
You’re a new author
You’re publishing a lead-generating book to grow your service business
You recently got a book deal, and you want to make the most of it (congrats!)
You’re ready to grow your author platform and get serious about your writing career
Why you need the Author Platform Blueprint
You only get one chance to launch your book properly
Your talent lies in writing and/or serving your clients, not navigating endless tech choices
You need an overall strategy before you invest serious time and money in the tools to support your goals
How to get your Author Platform Blueprint
Here’s how it works:
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Select a date and time for your Blueprint Session below. Review the terms, and complete your invoice payment.
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Shortly after booking, you’ll receive the your Author Blueprint Workbook. My clients get the best outcomes when they spend an hour or two doing this prep work in advance. This gives me the chance to study your author business before our call, and in turn, our Blueprint Session can then focus on solutions.
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We’ll meet by Zoom for an in-depth discussion based on your Workbook answers. Allow 75 minutes for your Blueprint session with me.
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Within a week, I’ll send your Author Platform Blueprint with my best 3-4 recommended strategies to help you reach your book goals. This includes your detailed presentation along with a pre-recorded video walkthrough, to expand on my recommendations.
These recommendations are yours to implement on your own, with another service provider of your choice, or you may choose from the project options I’ll provide to work with me.
If you choose to move forward with me, your Blueprint payment is credited to your project invoice.
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After you’ve had a few days to review your Author Platform Blueprint and video walkthrough, we’ll meet a second time to make sure you have complete clarity on your recommendations.
I’ll answer any questions you have about the plan I’ve created for your business, or working with me to execute your plan.
Investment: $295
Here’s a sample of the recommendations you might you see in your Blueprint:
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✓ Your best author website tool
An honest recommendation: WordPress vs. Squarespace for your unique situation
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✓ Author website structure and page plan
How many pages will you need? Which pages should you add later?
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✓ Email marketing strategy
Which email list provider is best for you? What needs to go in your reader welcome sequence?
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✓ Lead magnet / reader magnet recommendation
What freebie should you offer, to grow your audience?
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✓ Personalized marketing tactics
To connect with your readers using methods you'll actually enjoy
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✓ Blogging strategy
Is blogging right for you? If so, what will your topics be?
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✓ Newsletter and social media content formula
Realistic cadence + best topics for you
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✓ SEO strategy, keywords, and content plan
What part should SEO play in your book marketing strategy?
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✓ Book selling options
Including the tech you’ll need if you want your own online store
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✓ Future income streams
And when to add these to your author business
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✓ Creative ways to engage readers more deeply
Even if you think you hate marketing!
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✓ Themes from your book, for publicity pitches
So you can stop pitching your book, and start pitching its value
What’s included?
Author Platform Workbook
75-minute Blueprint session (video meeting)
3-4 actionable strategy recommendations
10-15 page Blueprint presentation
Comprehensive video walkthrough
30-minute Blueprint follow-up call
Options to work together on implementation (or, your Blueprint is yours to take and use elsewhere, if you prefer)
Investment: $295
7 Day 100% Satisfaction Guarantee
Your Blueprint comes with a 7 day guarantee. If you’re not impressed with the plan I’ve created for your author platform growth, let me know via email within 7 days.
I’ll send a full refund, no questions asked.
Previous clients say:
“Pauline’s advice is transformative. I have worked with her on a number of topics, from a total rebrand to working on my subscription process, lead magnet and welcome sequence on Mailchimp. Each time I not only come away creative ideas and solutions to any issues I might have but also with transferrable skills I can use in my business moving forward. Her extensive knowledge and experience combined with a friendly, empathetic manner leave you feeling inspired, motivated and equipped to take the next steps.”
“I am so thrilled. I’m getting book sales and subscriptions to my email, I’d have never got before applying all your advice. My site is clear, focused on my customers ( not me ) and each screen has a definite goal. THANK YOU so much.”
“It works! I am finally getting clients who are willing to pay my fees! Thanks again for your help.”
“You have highlighted so many excellent points that I will put into action straight away. You are so kind in the way you put the information across.”
“Just watched the two videos. Fabulous! OMGoodness! This is such a wonderful service you’ve added to your business.”
“Thank you so much for your mini audit of my website. It was much more detailed than I expected and will be very helpful in helping me get myself straightened out about what I want to do.”
“You answered my questions tactfully but candidly, gave me excellent suggestions, and reinvigorated my desire to take the marketing for my books seriously—a professional, delightful session.”
Hi, I’m Pauline Wiles
I’m a full-time website designer with a personal track record of book marketing success: I’ve self-published 6 of my own books, both fiction and nonfiction.
Want to peek? There are 1200+ Amazon ratings for my debut novel.
When we work together, you gain business solutions from an experienced marketing partner and strategist.
