Client Interview: Author Lisa Manterfield

Behind the ScenesAuthor Websites
Written By Pauline Wiles

I was delighted to catch up recently with my client Lisa Manterfield to hear about her new book release, and how her new website fits with her overall marketing strategy.

We worked together earlier this year to create a brand new Squarespace website for both her books and book coaching services.

About Lisa

Lisa Manterfield is the award-winning author of five novels and two works of non-fiction. Originally from northern England, she now lives in Northern California with her husband and two cats. When not writing, she can be found hiking in the redwoods and daydreaming in her vegetable garden.

Lisa’s latest release is All Our Lies Are True, a gripping page-turner and a deeply moving portrayal of a woman longing for freedom from her past.

Watch our video conversation

 
 

Or, jump to the topic you want to hear about:

> 3:04 What made Lisa decide that a new website should be part of her book marketing plan?

  • Why Lisa started her marketing efforts well in advance of the book launch for her new title, All Our Lies Are True

  • Why a professional website appearance was important to her

  • How the new website enables her to sell signed copies directly to readers

> 5:43 What was it like being my website client?

  • The process for getting the website content organized

  • How understanding your reader comes before your website strategy

> 9:02 What has been the impact of the new website?

  • The benefit of integrating Instagram posts and videos into the website

  • Inquiries for coaching and editing work are now coming through the website

  • Pre-orders arriving for signed paperback books, using the Squarespace store feature

> 11:57 What's it been like, moving from WordPress to Squarespace?

  • How easy is it to update the website?

  • Design strengths of Squarespace, compared to WordPress

> 12:58 What else is Lisa doing, to promote All Our Lies Are True ?

  • The importance of consistently posting on social media

  • Other tactics like giveaways, events, and reviews (including this excellent review from Kirkus)

  • The need to “ask for the business”

> 15:42 How not to disappear between book releases, and what to talk about then

> 17:27 Why authors need a way of getting discovered, in addition to a great website

Book giveaway

Lisa is kindly offering to send a signed paperback copy of All Our Lies Are True to one of my USA readers. If you’re outside the contiguous United States and you win, we’ll sort out an ebook for you, instead.

To enter:

•

Would you like me to design and build your author website?

As a professional specializing in Squarespace websites for consultants and authors, I’m an expert in planning and implementing a site that generates results for your business. If you’d like strategic expertise, top quality design, and all of the implementation taken care of, consider hiring me.

After careful preparation together, I’ll design, build and launch your site in usually just 2 weeks. Learn more, and then schedule our free and friendly chat.

 
Pauline Wiles
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